Road Mapping is a significant start to any successful innovation project and the IC team has helped a number of groups develop and present roadmaps on new products. Road Mapping should be initiated at the fledgling stage of development clearly defining market trends, client base, inhouse and external resources and particularly looking to towards technology you will need to acquire, licence or develop.
With its database of patents, IC has frequently been able companies to broker such technologies, often with associated IP protection and often for lower cost.
IC recognises that money, time and expertise is never limitless with new technology. Funding and resource are key early stage factors that will drive the most lucrative ROI route to market.